Initializing instruments
A private research laboratory building the analytics that make home-service businesses win — and proven, first, on a real one. The instrument is opening to a select few.
Reviews, rankings, site speed, demographics — the signal that decides who wins the next job is already public. It's just scattered, unread, and easy to ignore. House Intelligence tunes in.
Three live sources, each measured — never scraped, never invented. This is the sensor array.
Measured performance, SEO, and technical health — the same engine Google uses, read for what it costs in booked jobs.
Your standing against the real competitor set — ratings, review volume, and rank where jobs are won: the map.
The demographic and housing profile of your service area — the signals that say whether the market will pay for premium.
A fixed rubric reads across the raw scan and produces findings — each with a severity, a business impact, and a fix. Rule-based, so the same business assessed twice reaches the same conclusion.
Reviews are the strongest driver of map ranking. At one-ninth the leader's volume, competitors are seen and chosen first — and the gap widens on its own until it's actively closed.
The deliverable is the translation: an executive summary with a position score and your single highest-priority move, an itemized action plan, the firm's read on where you stand, and a published methodology. Not a pile of metrics — a decision, on your desk, in minutes.
House Intelligence isn't a single report — it's a stack. Public signal is acquired, analyzed by fixed rule, and translated into a decision. Every module below is a working part of that system.
The system gathers only accessible public signal — measured, never scraped, never invented. Each sensor pulls from a licensed source and returns observed fact.
Measured performance, SEO, accessibility, and technical health via Google's Lighthouse engine — read for what it costs in booked jobs.
Your rating, review volume, and rank against the real competitor set on the surface where local jobs are won: the Google map.
Automatic identification and ranking of the businesses you actually compete with in-market — by review volume and standing.
The demographic and housing profile of your service area — income, ownership, and home value from US Census data.
Search demand terms and the service-page gaps competitors are ranking for — synthesized from live web signal, clearly labeled.
Raw signal is read by a fixed rubric, not a mood. The same business assessed twice reaches the same conclusion — the difference between an opinion and an instrument.
A published rubric reads across every signal and produces findings — repeatable, defensible, and traceable to the data that triggered them.
Critical, High, Medium, Low, or Opportunity — assigned by published thresholds, scaled to the size of the real gap. Never guessed.
A single weighted composite of competitive strength, renormalized to the components the engine could actually measure. Versioned and open.
The insight no single number shows — website, reputation, and market read together into one strategic position.
An overall position score with coverage-aware confidence — the report never fakes a clean bill of health for signal it couldn't gather.
The translation is the product. Anyone can pull the data; the value is knowing what it means. This layer turns findings into a decision an owner can act on before lunch.
The verdict, the position score, and your single highest-priority move — the ninety-second read for the person who signs the checks.
Each finding with its business impact, a step-by-step fix, priority, and effort — ordered so you always know what to do first.
The firm's written interpretation of your position, plus a signed note from the team — the judgment layer no tool can replicate.
Every finding traced to a source and a rule, every figure labeled Observed, Modeled, or Estimated. Nothing invented to fill the page.
A single report is a photograph. The Continuum layer makes it a film — the accumulating record of your market that becomes an asset competitors can't replicate. In development.
Re-run the full scan on a schedule and catch shifts in your position as they happen — not a quarter too late.
Since-last-month deltas on reviews, ranking, and market signal — the moves your competitors made while you were working.
The direction of travel on your competitive position over time — early warning, not hindsight.
Assembling this yourself means tab-switching across Google, PageSpeed, Census, and a spreadsheet — then the genuinely hard part: turning the numbers into a decision. The system runs the whole chain and hands you the conclusion.
The stage sequence the engine reports as it gathers and reasons — no mockup. Source resolution, cross-referencing, rule evaluation, and the finding that falls out. This is a real run.
Only accessible public data — never private systems or unverifiable claims. And never a blurred line between what's measured and what's inferred.
Pulled directly from a licensed public source — a score, a rating, a Census figure. Fact, not estimate.
Computed from observed values by a defined, published formula. Transparent by rule.
The analyst's written read, synthesized from the findings. Judgment, clearly marked — never sold as fact.
Reports and live analysis are currently reserved. House Intelligence Labs is opening to a select few — request early access below.
House Intelligence Labs is not theory. Its intelligence runs two operating companies — each a proving ground, each measured, each shipped only when it wins.
Luxury home care across Central Texas. Pricing, market moves, and live experiments — the instrument tuned in a premium consumer market.
Facilities management for government and enterprise clients — the same intelligence proven in a demanding institutional arena.
Two very different arenas, one engine. That range is the evidence: the analytics that win in a luxury home also win in a federal facility. What we learn in the field, we engineer into the Lab.
Live analysis and full reports are currently reserved while we prove and refine the engine. Request early access — we're admitting a small group first.
Thank you — your request is in. We're admitting a select group first, and we'll be in touch when your place opens.