The Lab · Research surface

Where intelligence is engineered.

Behind every report is a living engine — sources measured, signal weighed, findings composed. The Lab is where that instrument is built, calibrated, and kept honest.

The premise

Most tools stop at the number. The Lab is where the number becomes a decision.

Anyone can pull a score. The work — the part worth paying for — is reading across the signals the way a senior analyst would, and translating them into what to do next. That translation is the whole instrument, and it's engineered here.

The instrument

The House Intelligence Index™ — v0.9

A single composite of competitive strength, weighted across the observed components and renormalized to what the engine could actually measure. Published open, and improving.

0HI INDEX
Website performanceObserved97
Reputation standingObserved62
Market positionModeled92
confidence 0.86 · 3 components · weighted composite · method v0.9
The discipline

Every figure labeled by how we know it.

Only accessible public data — never private systems or unverifiable claims. And never a blurred line between what's measured and what's inferred.

Observed

Measured

Pulled directly from a licensed public source. Fact, not estimate.

Modeled

Derived

Computed from observed values by a defined, published formula.

Estimated

Interpreted

The analyst's written read, synthesized from findings — never sold as fact.

01 · The moat

Not a report. A working experiment engine.

The instrument is proven on a real business first. Every test has a hypothesis, a result, and a verdict — ship, kill, or keep running. This is intelligence you can watch work.

Every figure labeled: ObservedMeasuredEstimatedPredicted
All● Running✓ Shipped✕ Killed
✓ ShippedMeasured
Raise premium pricing 8%
Hypothesis: a premium market tolerates a price closer to comparable luxury providers without losing clients.
Churn before
4%
Churn after
4%
·
Revenue
+$1.9k
Verdict · Ship it30-day test · churn held
● RunningObserved
Seasonal add-on, timed to demand
Hypothesis: flagged clients will buy a seasonal deep-reset when the trigger season spikes.
Target
23
Booked · d6
7
·
Pace
30%
Day 6 of 30on pace to beat target
✓ ShippedMeasured
Local posts, 3× per week
Hypothesis: a steady posting cadence lifts local-pack visibility in target areas.
Impressions
Base
After 4 wks
+34%
Verdict · Ship itlocal pack +34%
✕ KilledMeasured
SMS review requests vs. email
Hypothesis: texting review requests lifts velocity more than email. Ran head-to-head for two weeks.
SMS lift
+2%
vs
Email lift
+9%
Verdict · Kill itemail wins — keep email
02 · The compounding edge

The Benchmark Index.

Where a business ranks against anonymized peers. The more businesses in the Lab, the sharper every percentile becomes.

Review velocity
Measured
92nd percentile
Site performance
Measured
96th percentile
Rating strength
Observed
88th percentile
Pricing position
Estimated
40th · room to raise
03 · Around the corner

The Predictive layer.

What's coming — so you move before the market does. Every prediction carries its confidence.

◈ Demand forecast · 90 days

Seasonal spike incoming

The trigger-sensitive segment is projected to lift ~22% over the next six weeks. Staff and stock ahead of it.

Confidence 78% · 3 seasons of pattern data · Predicted
◈ Churn risk

4 clients drifting

Booking gaps widening past each client's normal rhythm — an early churn signal. Reach out this week.

Client A68% risk
Client B61% risk
Client C57% risk
Client D52% risk
Predicted
◈ Competitor move

A rival is staffing up

Three new hires in two weeks signals a capacity or service expansion in roughly ~60 days. Expect a push in shared territory.

Confidence 60% · public hiring signal · Predicted
04 · The ritual

The Lab Report.

Every week: what we tested, what we learned, what we're shipping. Intelligence as a relationship — not a dashboard you forget to open.

Week 32 · prepared by House Intelligence Labs
◐ What we tested
·Three live experiments: premium pricing +8%, posting cadence 3×/wk, and SMS vs email review requests.
◆ What we learned
·The premium tier is underpriced — an 8% raise held churn flat. Pricing is the clearest untapped lever.
·SMS review requests underperform email (+2% vs +9%). Killed SMS, kept email.
▲ What we're shipping
·Rolling the price raise to comparable segments. Est. +$1.9k/mo.
·Launching the seasonal add-on campaign ahead of demand.

Point the instrument at your market.

Reports and live analysis are currently reserved. House Intelligence Labs is opening to a select few — request early access.